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Key takeaways

The European management consulting market entails players offering consulting and advisory services across various industries and functions (e.g. logistics, procurement). As such, we segmented the industry according to players’ areas of expertise into: (i) generalist and (ii) functional.

The European landscape is consolidated at the top, with dominant European incumbents mainly facing competition from US-based multinationals, followed by a long tail of small- and medium-sized (niche) players. Strategic M&A has been prevalent in recent years, primarily to (i) capture additional market share, (ii) expand expertise and service offerings, (iii) acquire new customer bases and (iv) diversify geographically.

Sponsor-led interest has been limited with ~32% of identified assets being backed by investors (June 2023). Functional (niche) players have attracted the most attention, with the potential for (i) roll-up strategies with multiple arbitrage potential, (ii) service diversification and (iii) operational improvements presenting the main growth opportunities for PEs. Appetite to invest in generalist consultancies has been on the lower end, with the inherently limited scalability of business models deemed as the most significant reason.


ESG topics primarily revolve around environmental and social challenges, arising from frequent business travel and consultants’ long working hours. As such, identified players have been carefully assessing their travel needs, with some already cutting on extensive (recurring) trips. From a social perspective, players have mostly adopted hybrid working environments and employee wellness programmes to improve work-life balance in recent years.

Company benchmarking

Market growth

According to FEACO (December 2020; January 2022; January 2023), industry turnover in the European management consulting market grew at a ~6.3% CAGR from 2017-2021. Despite a COVID-19-induced hiccup in 2020 (-1.1% YoY), incumbents from 11 European countries (representing ~77% of EU GDP) remain bullish on the sector’s future outlook (+11.2% CAGR 2021-2023)

Industry experts interviewed by Gain.pro (June 2023) expect the European management consulting market to grow >5% YoY in the medium term

In terms of service lines, technology- (~23.7%), operations- (~20.9%) and strategy (~19.9%) consulting services accounted for the majority of European management consulting sales in 2021. This can be mostly attributed to the fact that management consultancies have been increasingly involved in digital transformation processes (FEACO, January 2023)

Positive drivers

Rising uncertainties related to supply chain, inflation and geopolitical issues (e.g. Ukraine-Russia war) are likely to create opportunities for consulting players, with clients increasingly seeking external expertise to navigate an increasingly complex work environment (interview by Gain.pro)

Long runway of dealing with digitisation projects at client sites has transformed consultancies into tech-savvy advisors, further increasing efficiency and service quality on the back of increasing AI workflow integrations. Herein, process automation and advanced analytics are expected to significantly improve client outcomes, thereby potentially providing opportunities to lock in future projects (Inc, June 2023)

Mid-market and niche consultancies will likely thrive in the medium term, as complexity and digital adoption will continue to drive demand from SMEs. This general uptick in SME demand may be supplemented by further growth from up- and cross-sell opportunities (interview by Gain.pro)

Negative drivers

Clients’ evolving demands for fixed fees, cost transparency, higher value and the rise of purpose-driven consultancies are reshaping the European landscape in the form of intensifying price competition (Consultancy.eu, August 2019). The increasing speed of change has left consultancies struggling to meet increasingly challenging customer demands (interview by Gain.pro)

Rising labour challenges translating into (i) increased acquisition costs for consultancies to develop and offer a superior employee value proposition over competitors (Odgers Berndtson, May 2020), as well as (ii) retention issues with freelance consulting (i.e. higher income, more flexibility) becoming increasingly popular (Consultport, November 2022)

Rising commoditisation of professional services as a result from ongoing globalisation and digitalisation of end markets is likely to put pressure on margins going forward (Hartmann Industries, October 2022). Similarly, competitive dynamics may intensify, particularly among SMEs with limited financial firepower and innovative capacity to truly differentiate from the pack

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