Industry research
Scope
Europe
Companies
60
Table of contents
Key takeaways
Company benchmarking
Market growth
The European dental care industry was valued at ~€70bn in 2017 (Healthcare Business International, September 2017). KPMG (June 2020) estimated that the industry grew ~2-4% per year in 2017-2019
According to Eurostat (August 2022), there were ~340k practising dentists in the EU in 2020, up from ~325k in 2016 (~360k including the UK), equivalent to a CAGR of ~1.1%
Positive drivers
Favourable demographic dynamics, with the expectation that citizens aged over 65 will represent ~30% of the EU population by 2050 (+10pp vs. 2020; JAMA Network, August 2020). From a dentistry perspective, these patients require more remedial and restorative care procedures (Clearwater International, January 2021), which generate better margins than preventive treatments (interview by Gain.pro)
Growing demand for cosmetic dentistry procedures. In particular, the proliferation of social media is leading to higher body dissatisfaction rates among adults, thereby also providing a more effective marketing channel for dental clinics to target potential cosmetic clients (Clearwater International, January 2021)
Dental care digitalisation will allow identified clinics to improve margins and revenue visibility. Specifically, the adoption of teledentistry and smart oral care devices can extend patient interaction beyond occasional visits (KPMG, June 2020), while clinical and administration software could further optimise cost structures (GFDI, January 2019)
Negative drivers
Increasing inflationary pressure on operating margins. An industry executive (interview by Gain.pro) highlights the wage increases necessary to hire and retain skilled staff affected by structural shortages, while at the same time lab and utility expenses are projected to rise ahead of general inflation (Dental News, August 2022)
Headwinds from changing consumer behaviour. EU sugar consumption is projected to decline by ~5% from 2020-2029 (Statista, April 2022), while daily smoking rates among OECD countries already declined to ~16.5% in 2019 (-4.8pp vs. 2009; OECD, November 2021). Both factors are expected to improve general dental health, thereby reducing demand for respective treatments
Evolving oral care products limit the total addressable market for traditional clinics. As many individuals bear negative perceptions of dental clinics (Dentistry, April 2022), they attempt to substitute conventional dental treatments with at-home alternatives. As such, US-based telehealth company SmileDirectClub saw its revenue grow from ~$140m in 2017 to ~$638m in 2021 (SmileDirectClub, February 2022)
Complete the form and a member of our team will be in touch shortly.
With the full report, you’ll gain access to:
Detailed assessments of the market outlook
Insights from c-suite industry executives
A clear overview of all active investors in the industry
An in-depth look into 60 private companies, incl. financials, ownership details and more.
A view on all 327 deals in the industry
ESG assessments with highlighted ESG outperformers