Industry research
Scope
Europe
Companies
99
Table of contents
Key takeaways
Company benchmarking
Market growth
The European savoury frozen food market generated ~€20bn in retail sales value in 2021, growing at a rate of ~1% YoY from 2014-2021 (Nomad Foods, March 2022)
Technavio (March 2022) forecasts the global market for frozen ready meals to reach ~$117bn in sales by 2026 (+5.8% CAGR 2021-2026)
Positive drivers
With rising quality and increased variety, frozen food products are becoming a more viable option for people, especially for younger generations. At the same time, manufacturers increasingly emphasise the health and nutritional benefits of frozen food products (Deloitte, September 2021)
Shifting consumer preferences towards convenience and (frozen) ready-to-(h)eat meals to support busy lifestyles and appeal to the increasing number of single and two-person households (Deloitte, July 2020)
Continued product innovation and premiumisation of products by producers to continue attracting consumers to frozen food, especially after the peak in popularity during the COVID-19 pandemic (Interview by Gain.pro; Specialty food, June 2021)
Negative drivers
The recent surge in energy prices makes energy-intensive frozen food production more expensive, resulting in lower profitability for frozen food producers (Fresh Plaza, February 2022)
The current geopolitical environment (e.g. the Russian–Ukrainian war) and global warming affect raw materials prices of (frozen) food producers to the extent that they might have to consider reformulating recipes, which could result in a consumer backlash. Moreover, they need to make significant investments in technology to help alleviate cost pressures (Food Manufacture, May 2022)
A perception among older consumers (55+) that frozen food is still not as healthy as fresh food prevents the industry from accelerating further (National Post, May 2018; Deloitte, September 2021)
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