Key takeaways

The European frozen food production market comprises companies that engage in the production of frozen food. We segmented the market by product type into (i) meat and fish, (ii) bakery and pastry, (iii) potato products, (iv) meals and (v) generalists.


The European market is consolidated with a number of large, international players and a long tail of smaller, primarily local frozen food producers. The increasing demand for convenience food and ready-to-(h)eat meals, combined with the rising quality and increased variety of frozen food, serve as significant tailwinds for the market.


Sponsor-led interest has been limited. The market’s stable cash flows and expected market growth, driven by quick service restaurants (QSRs) and convenience food trends, are primary drivers for investors. Additionally, the long tail of smaller producers allows for a roll-up of the market in pursuit of multiple arbitrage.


Overall, category shelf space is stable given significant upfront capital expenditure in freezing equipment. However, retailers tend to shift around in the percentage of private label versus branded products. Private label penetration within the frozen food segment is one of the highest across supermarket categories, averaging ~43%.


ESG topics mainly relate to environmental sustainability, since production processes for frozen food result in significant food waste. To combat waste, incumbents invest heavily to make their production lines more efficient and decrease waste output. Moreover, the production process requires substantial energy to prepare and subsequently freeze the products at a temperature of -18°C. In terms of social well-being, producers must adhere to the latest food and health safety procedures when processing frozen food to ensure consumers’ health.

Company benchmarking

Market growth

The European savoury frozen food market generated ~€20bn in retail sales value in 2021, growing at a rate of ~1% YoY from 2014-2021 (Nomad Foods, March 2022)

Technavio (March 2022) forecasts the global market for frozen ready meals to reach ~$117bn in sales by 2026 (+5.8% CAGR 2021-2026)

A CEO interviewed by Gain.pro expects the European frozen snacks market to grow by ~10% YoY over the next five years, driven by convenience trends

Positive drivers

With rising quality and increased variety, frozen food products are becoming a more viable option for people, especially for younger generations. At the same time, manufacturers increasingly emphasise the health and nutritional benefits of frozen food products (Deloitte, September 2021)

Shifting consumer preferences towards convenience and (frozen) ready-to-(h)eat meals to support busy lifestyles and appeal to the increasing number of single and two-person households (Deloitte, July 2020)

Continued product innovation and premiumisation of products by producers to continue attracting consumers to frozen food, especially after the peak in popularity during the COVID-19 pandemic (Interview by Gain.pro; Specialty food, June 2021)

Negative drivers

The recent surge in energy prices makes energy-intensive frozen food production more expensive, resulting in lower profitability for frozen food producers (Fresh Plaza, February 2022)

The current geopolitical environment (e.g. the Russian–Ukrainian war) and global warming affect raw materials prices of (frozen) food producers to the extent that they might have to consider reformulating recipes, which could result in a consumer backlash. Moreover, they need to make significant investments in technology to help alleviate cost pressures (Food Manufacture, May 2022)

A perception among older consumers (55+) that frozen food is still not as healthy as fresh food prevents the industry from accelerating further (National Post, May 2018; Deloitte, September 2021)

Read the full report on Gain.pro

Frozen food production industry.

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Industry research

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Frozen food production

Frozen food production

Frozen food production

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Europe

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