Industry research
Scope
Benelux
Companies
96
Table of contents
Key takeaways
Company benchmarking
Market growth
SIA (May 2021) estimated that the Dutch staffing market generated ~€18.9bn (-9% YoY) while the Belgian market generated ~€5.4bn in revenue in 2020 (-16% YoY)
The Dutch staffing market is expected to show a ~8% YoY growth in 2021, followed by ~5% YoY growth in 2022. The Belgian market is expected to show ~15% and ~12% YoY growth in 2021 and 2022, respectively (SIA, May 2021)
Positive drivers
Growing employment supply-demand gap drives demand for employment services wherein the shortage-driven increased pricing power allows for higher per-employee margins (interviews by Gain.pro)
Innovative growth opportunities in the form of platformisation (e.g. digital-only employment platforms) and HR technology (e.g. e-HRM software) leading to more efficient matching and bottom-line improvements (interviews by Gain.pro). A case in point is House of HR's Nowjobs app recording ~417% YoY growth in 2018 (Made in West-Vlaanderen, September 2019)
Upsell and lock-in potential for one-stop-shops, with end-clients increasingly opting for full-service partners (interviews by Gain.pro)
Negative drivers
Shortage of talent could squeeze out smaller agencies especially now that investments in internal training courses are becoming necessary to lock in talent. Businesses need to shift “from talent traders to talent developers” (interview by Gain.pro), which only the larger-size assets can do
New Dutch regulations to improve temporary worker security (ABN AMRO, March 2021), such as increasing the per-employee staffing costs and shortening temporary contracts from 78 weeks to 52 weeks (Flexmarkt, September 2021), could hurt demand (interviews by Gain.pro)
Industrial automation decreasing the number of blue-collar jobs, which are exactly the (low-qualification) positions employment services providers make most of their money from (ABN AMRO, March 2021)
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