Industry research
Scope
Europe
Companies
111
Table of contents
Key takeaways
Company benchmarking
Market growth
Gartner (July 2021) estimates that global enterprise software spending reached ~$529bn in 2020, forecasting it to grow to ~$669bn by 2022 at a CAGR of ~12.4%
According to Sage (November 2021), the global market for accounting, financial, HR and payroll applications will be worth ~$38bn in 2022 and ~$40bn in 2023. The cloud segment of the market is projected to grow ~12% YoY, while the on-premise segment will contract by ~1%
Positive drivers
Customer transition from on-premise to cloud-enabled systems. The recurring nature of SaaS services and their seamless scalability facilitate improved customer lock-ins and more upsell opportunities to business management software developers (interview by Gain.pro)
Workforce dynamism will drive demand for HR software. While younger generations have a higher preference for job switching, changing labour market needs will also require ~75m people to acquire new skills and change their occupation between 2016 and 2030 (Attuned, October 2020)
Increasing technological capabilities will expand the total addressable market. As accounting, HR and payroll software tools become more advanced, SMEs and large corporates can further reduce in-house support functions that are normally occupied with repetitive administrative tasks (ELMO, September 2017)
Negative drivers
The shrinking European working-age population will inhibit business software demand. A reduction of ~30m workers from 2020 to 2030 (-1% CAGR; United Nations, July 2022) is expected to proportionately affect the HR and payroll software markets (Attuned, October 2020)
Strong technological competition and limited differentiation between offerings may curb the total addressable market and profitability upside. For instance, open-source systems with freemium features (e.g. Odoo; TechCrunch, July 2021) have demonstrated strong traction among SMEs looking for cost-effective alternatives, thereby targeting the core customer group of identified business management software developers
Growing cybersecurity threats will trigger additional costs with no upside. HR and financial data remain among the most commonly compromised data types (Info Security, October 2019), with increasingly costly data breaches (IBM, July 2022) posing ever-growing risks for related SaaS systems
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An in-depth look into 111 private companies, incl. financials, ownership details and more.
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ESG assessments with highlighted ESG outperformers